Pot infused beer about to hit the market
Time and again we have asked our stoner buddies, ‘Why is marijuana illegal?’. Even though almost everyone can get their hands on it, it’s quite a big deal if you’re caught with it.
But from what we know, there won’t be any such need of scoring or haggling with your peddler for the ideal amount, because weed-infused beer could soon be a real thing.
An upstart cannabis company has partnered with a Canadian university to produce – with government financial backing – what it says will be the world’s first beer made from the mind-altering drug.
Toronto-based Province Brands of Canada was awarded Can$300,000 (US$233,000) from the Ontario government to create a “highly intoxicating” brew that is safer than alcohol.
In doing so, the three-year-old company is joining others such as Canada’s largest ganja producer Canopy Growth. Canopy Growth partnered with alcohol giant Constellation Brands last year – in betting that cannabis-infused beverages will become the most popular way of consuming the psychoactive drug once recreational pot use is legalized in Canada.
Unlike the effects of alcohol, which can be felt within minutes, it can take up to two hours for the psychoactive compounds in edible pot to be digested and reach the brain, and subsequently, the ‘buzz’ can last several hours.